This Privacy Policy describes how UriVow LLC (“UriVow,” “we,” “us,” or “our”) collects, uses, discloses, and retains personal information in connection with the website at urivow.com, any white-labeled portal operated by UriVow, and the related tools and services (collectively, the “Service”). It also describes the choices available to you. Capitalized terms not defined here have the meanings given in our Terms of Service.
In summary
The Service is used by several kinds of people, and our role differs for each:
This Policy applies to all of them. It does not apply to the independent practices of Planners and Vendors outside the Service, or to third-party websites linked from the Service.
When a Guest responds through a UriVow-hosted wedding website, we collect what the Guest enters: name, email address, attendance, party size and companion names, meal and dietary selections, song requests, any message to the couple, and, only if the Guest checks the SMS-consent box, a telephone number. Where the couple enables photo sharing, Guests may upload photographs to the wedding’s gallery. Registry purchases made through third-party retailers are completed on those retailers’ sites, not on the Service.
We use personal information for the following purposes:
We do not use personal information for targeted advertising, and we do not use your User Content to train artificial-intelligence models. We do not currently send promotional marketing email; if we begin to, each message will include an unsubscribe link and you may opt out at any time.
If you connect Google Contacts or Microsoft Outlook to import a guest list, the Service requests read-only access to your contacts (the Google contacts.readonly scope or the Microsoft Contacts.Read permission). We use that access solely to display your contacts so that you can choose which to add as Guests. We store only the contacts you add, we do not use contact data for advertising, we do not transfer it to any third party other than the service providers in Section 5.3 that host the Service, and no UriVow personnel read your contacts except with your consent, for security purposes, or as required by law. You can revoke access at any time in your Google account permissions or Microsoft account permissions.
UriVow’s use and transfer to any other application of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
At a User’s direction, the Service sends RSVP invitations, reminders, and event-related updates to Guests by SMS through Twilio from telephone numbers controlled by UriVow. The Service may also send an invitation by SMS to a Vendor for whom no email address is on file. The content of Guest messages is determined by the couple or Planner and by the Service’s templates. Message frequency varies by wedding and is typically small. Message and data rates may apply.
Text messages require the recipient’s consent. When a Guest submits their own telephone number through a UriVow-hosted wedding website, the form displays an SMS-consent checkbox and the number is saved only if the Guest checks it. When a couple or Planner enters or imports a Guest’s number directly, our Terms of Service require that User to certify that the Guest has consented; UriVow relies on that certification and does not independently verify it. Guests who receive a message they did not consent to may reply STOP and may contact us at privacy@urivow.com.
Reply STOP to any message to stop receiving texts for that wedding; reply HELP for assistance. You may also ask the couple to remove your number or email us. Opt-out keywords are processed by our messaging provider; delivery of the confirmation reply depends on your carrier.
Telephone numbers and consent indicators collected for text messaging are used only to send messages about the specific wedding for which they were collected. We do not sell, rent, or share SMS opt-in data or consent information with any third party for marketing or any purpose other than delivering the messages described above, and we do not use Guest telephone numbers across different weddings.
When you use Uri AI, the text you enter, any document you upload (such as a vendor contract), and the wedding context relevant to your request (for example, guest count, budget figures, vendor names, tasks, and schedule) are sent to Anthropic to generate a response. When you request an inspiration or visualization image, the text prompt is sent to OpenAI. Conversations are stored in your Wedding Portfolio so that Uri AI can maintain context, and are deleted with the portfolio.
We have reviewed our providers’ published terms as of the date of this Policy: Anthropic’s Commercial Terms of Service state that Anthropic may not train models on customer content submitted through its services, and OpenAI’s API documentation states that data sent through its API is not used to train or improve OpenAI models unless the customer opts in (which UriVow has not done) and is retained for abuse monitoring for a limited period, currently up to 30 days. Those providers’ practices are governed by their own terms, which may change; the current versions are linked in Section 5.3. UriVow itself does not use your content to train AI models.
Card payments are collected and processed by Stripe. When you purchase a plan or save a card for paying Vendors and Planners, you enter your card details on a page hosted by Stripe; UriVow never receives your full card number. We store the Stripe customer and subscription identifiers Stripe assigns to you, and we retrieve limited card details from Stripe (card brand, last four digits, and expiration) to show you which card will be charged. Payments made through “Pay via UriVow” are transferred by Stripe to the recipient’s Stripe account; we record the amount, date, payee, and Stripe transaction identifier in the Wedding Portfolio.
To receive card payments, a Vendor or Planner completes onboarding with Stripe, which collects the identity, tax, and bank-account information Stripe requires under its own privacy policy; UriVow stores only the Stripe account identifier and onboarding status.
A Vendor or Planner may also publish instructions for being paid outside the Service. Depending on what you choose to enter, this may include a Zelle email or phone number, a Venmo handle, a PayPal address or link, a QR-code image, or bank-wire details consisting of the bank name, account holder name, account type, routing number, and account number. This information is stored in our database and is visible only to you and to the couple, their partners, and the planners of the specific wedding you published it for, so that they can pay you. Other vendors on the same wedding cannot view it. Provide only the details you are comfortable sharing with your clients, and remove them from your account settings when you no longer wish to display them. Like all data in our database, it is accessible to UriVow personnel who administer the Service, under the access controls described in Section 11. Payments made through these external channels occur outside the Service; we store only the record a User chooses to log.
We retain personal information for as long as your account is active and as needed to provide the Service, after which we retain it only as necessary to comply with legal, tax, and accounting obligations, resolve disputes, enforce our agreements, and maintain security, or as described below.
We maintain administrative, technical, and organizational safeguards designed to protect personal information, including: role-based access control and row-level security in our database so that each User can access only the weddings they belong to; encryption of data in transit using TLS; encryption of stored data at rest by our database and storage provider, which states that customer data is encrypted at rest with AES-256 and reports SOC 2 Type 2 and ISO 27001 certification; privileged database credentials restricted to server-side code and never exposed to browsers; passwordless authentication with time-limited one-time codes or third-party sign-in; and server-side validation of payment requests to prevent duplicate or mismatched charges. Payment card data is handled exclusively by Stripe, a PCI-DSS Level 1 service provider.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your email account and third-party sign-in credentials secure and for the actions of anyone you grant access to your Wedding Portfolio. If you believe your account has been compromised, contact us immediately at hello@urivow.com.
To exercise any right that is not available in the Service, email privacy@urivow.com from the address associated with your account (or, for Guests, the address you used to RSVP). We will verify your identity by confirming control of that email address and may ask for additional information where necessary. We will respond within the time required by applicable law. You may authorize an agent to make a request on your behalf; we will require proof of the authorization and may still verify your identity directly.
This Section supplements this Policy for California residents under the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA”).
In the preceding twelve months we have collected the following categories of personal information, from the sources and for the purposes described in Sections 2 and 3, and disclosed each category for a business purpose to the service providers and other recipients described in Section 5:
We have not sold personal information, and we have not shared personal information for cross-context behavioral advertising, in the preceding twelve months, and we have no actual knowledge that we sell or share the personal information of consumers under 16 years of age.
Subject to certain exceptions, you have the right to: know and access the personal information we have collected about you, including the categories of sources, purposes, and recipients; correct inaccurate personal information; delete personal information; limit the use of sensitive personal information (we already use it only for the purposes permitted by the CCPA); and not be discriminated against for exercising these rights. Because we do not sell or share personal information, no opt-out is necessary. To exercise these rights, use the methods in Section 12. We do not offer financial incentives in exchange for personal information.
With respect to Guest information, UriVow acts as a service provider to the couple or Planner who runs the wedding. We will forward requests from Guests to the responsible User and assist them in responding.
Residents of states with comprehensive consumer privacy laws (including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others) may have rights to access, correct, delete, and obtain a portable copy of their personal information, and to opt out of targeted advertising, the sale of personal information, and profiling in furtherance of decisions that produce legal or similarly significant effects. We do not engage in targeted advertising, sales, or such profiling. You may exercise the remaining rights using the methods in Section 12. If we decline to act on a request, you may appeal by replying to our response; if your appeal is denied, you may contact your state attorney general.
UriVow is based in the United States and the Service is intended for users located in the United States. Our service providers may store and process information in the United States and in other countries where they operate, which may not provide the same level of data protection as your home jurisdiction. If you use the Service from outside the United States, you understand that your information will be transferred to and processed in the United States and elsewhere as described in this Policy.
If the General Data Protection Regulation or the UK GDPR applies to you, our legal bases for processing are: performance of our contract with you (providing the Service); our legitimate interests (securing and improving the Service, and communicating with you about it), balanced against your rights; your consent, where we ask for it (for example, for contact imports or SMS); and compliance with legal obligations. You may have the right to access, rectify, erase, restrict, or object to our processing of your data, to data portability, to withdraw consent, and to lodge a complaint with your supervisory authority. Contact us at the address in Section 19 to exercise these rights.
The Service is intended for adults. Users must be at least 18 years old to create an account, and we do not knowingly collect personal information from anyone under 18 as a Registered User. Wedding websites and RSVP forms are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us at privacy@urivow.com and we will delete it.
The Service links to third-party websites and services, including Planner and Vendor websites, social media profiles, registry retailers, Google Maps, and external payment applications such as Zelle, Venmo, and PayPal. Those sites are governed by their own privacy policies, and we are not responsible for their practices. A link does not imply our endorsement.
We may update this Policy from time to time. If we make a material change, we will notify Registered Users by email or by a prominent notice in the Service at least fourteen (14) days before the change takes effect, unless a shorter period is required to comply with law. The “Last updated” date at the top of this page identifies the current version. Your continued use of the Service after a change becomes effective constitutes acceptance of the revised Policy.
For questions about this Policy, to exercise your rights, or for SMS opt-out assistance, contact us at: